Online advertising fraud is a major issue for digital ad networks. When click bots are used, ad fraud is a type of click fraud. Learn how ad fraud works.
What types of ad fraud are there?
Scammers often use bots to carry out ad fraud, but not always – there are a number of methods that scammers can use to trick advertisers and ad networks into paying them. Ad fraud that uses bots is typically click fraud. What kinds of online advertising fraud are there? There are a variety of ways that cyber criminals can carry out ad fraud.
What is digital ad fraud?
Digital ad fraud occurs when someone attempts to trick advertising platforms into thinking that fake activity on an ad or platform is coming from real users. Digital advertising has become so widespread that the average person is now exposed to 6,000 to 10,000 ads every single day.
